Born in London, refined in Adelaide, I am the quintessential creative force you need.
My expertise spans writing, photography, and music composition. Yet, writing remains my forte—be it succinct articles, compelling advertising copy, engaging web content, informative brochures, authoritative white papers, detailed company reports, books that captivate, or dynamic social media content.
I’ve honed my skills within the realms of the corporate and creative, having been an active member of the IABC (International Association of Business Communicators) since 2009, and the founder of Adelaide’s Social Media Club, a network for the top professionals in social media.
For those seeking to distinguish themselves in a saturated market, to inspire and educate their teams, and to effect tangible change in their industry or the world at large, my services are indispensable.
Contact me. It’s time we convened to amplify your message and enact your vision. Together, we won’t just communicate; we’ll COMMAND ATTENTION.
Achievements
Channel Producer (Business channel) for Rupert Murdoch, London. Wrote daily lead story and book reviews, managed News Corp journalists. Created and produced first audio news bulletin for daily consumption (via embedded link on Business home page—the forerunner of what would eventually become the ‘podcast’). Worked f/t for Rupert for two years whilst completing the sharp end of an Honours degree in Psychology & Sociology.
After I completed my Honours degree, I practised as a consulting management psychologist with large companies. My fianceé and I conducted primary research and co-write a few psychology academic papers, most on the growing field of the Psychological Contract (see below).
As of 2nd April 2024, I have been cited 1231 times in the academic literature, according to Academia.edu. I checked with Perplexity.ai about the significance or otherwise of this number of citations and it said this:
The key points from the search results are:
Based on the search results provided, 1231 citations for academic psychology papers written 25 years ago would be considered an exceptionally high and impressive number of citations.
- Most academic papers only receive a small number of citations, with 44% of papers never being cited at all[3]. Only the top 1.8% of papers receive 100 or more citations[3].
- In the field of psychology, being in the top 1% of most cited researchers requires around 2,073 citations over a 10-year period, which is about 210 citations per year on average[3].
- Having 5 papers each with over 100 citations is considered very impressive and competitive for a faculty position in many fields[1].
So 1231 citations for psychology papers written 25 years ago would put those papers in the top 1-2% most cited in the field[3]. This is an extraordinarily high citation count, especially for papers that are 25 years old. It indicates the research had a major and lasting impact on the field of psychology[1][2][3].
In summary, 1231 citations for 25-year-old academic psychology papers is an outstanding and highly impressive citation count that demonstrates the significant influence and impact of that research[1][2][3].
Citations:
Perplexity.ai
[1] https://onlinelibrary.wiley.com/journal/17446570
[2] https://www.jstor.org/stable/2580444
[3] https://www.researchgate.net/publication/353982763_Public_Psychology_Introduction_to_the_Special_Issue
[4] https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4552909/
[5] https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8095671/
Millward, L. J., & Hopkins, L. J. (1998). Psychological Contracts, Organizational and Job Commitment. Journal of Applied Social Psychology, 28, 1530-1556
Millward, L.J., & Hopkins, L.J. (1998). Organizational Commitment and the Psychological Contract. Journal of Social and Applied Psychology. 28(16) 16-31
Millward, L.J. & Hopkins, L.J. (1997). A psychological contract and identification model of risk ownership. International Journal of Project and Business Risk Management. July, 111-120
Millward, L.J., & Hopkins, L.J. How to create risk ownership and responsibility. International Journal of Project and Business Risk Management
Millward, L.J., Brewerton, P., & Hopkins, L.J. (2001). Occupational and Organizational Psychology: A European Text. Sage Publications Ltd. London
Millward, L.J., & Hopkins, L.J. Career goals as possible selves. Journal of Occupational and Organizational Psychology
Millward, L.J., Brewerton, P. & Hopkins, L.J. Contractors and their Psychological Contract. British Journal of Management
Hopkins, L.J., & Millward, L.J. (1997). Measuring Information Performance. Invited paper presented at the Maximising Information Performance (Euromapping) Conference, June 2-3rd, 1997, London
Millward, L.J., & Hopkins, L.J. (1997). Organizational Commitment and the Psychological Contract. Paper presented at the British Psychological Society Annual Conference at The Edinburgh Conference Centre, April 1997
Hopkins, L.J., & Millward, L.J. (1997). Perceptions of the employment contract: core and peripheral workers. Paper presented at the British Psychological Society Annual Conference at The Edinburgh Conference Centre, April 1997
Millward, L.J., & Hopkins, L.J. (1996) Organizational Change and the psychological contract. Interactive poster presentation at the XXVI International Congress in Psychology, Montreal, August 16-21, 1996
- B.Sc. (Hons) Applied Psychology & Sociology, University of Surrey, England;
- Diploma of Management Studies, Brunel University London, England;
- Masters of Counselling Practice, Tabor College, Adelaide, South Australia;
- Master of Creative Writing & Communication, Tabor College, Adelaide, South Australia.
3D virtual environments: businesses are ready but are our ‘digital natives’ prepared for the changing landscape? Proceedings of the 25th Annual ASCILITE Conference, Melbourne, Victoria. · Nov 25, 2008
Outsourcing & Partnerships: the potentials and the pitfalls. Self-published booklet for MSc and BSc organizational psychology students
Corporate Identity: a management introduction. Self-published booklet for MSc and BSc organizational psychology students
Books:
- Social media: Or how we stopped worrying and learned to love communication (written in 2004; withdrawn from sale)
- Social media: The new business communication landscape (first edition withdrawn from sale; second edition on sale now)
- Making social media work for your business (first edition; second edition currently being written)
- Measuring the impact and ROI of social media (first edition withdrawn from sale; second edition in press)
- How to get started with podcasting in your organisation (first edition withdrawn from sale; second edition for sale now)
- Twitter mastery for business (currently being updated for a second edition, due to be published late 2024)
- Internet business: 20 secrets you NEED to know about you, your business, and the internet (currently being updated for a second edition, due to be published late 2024)
- Accent & tone of voice
- Brand identity: Why managing it is so important to your success
- The Three Es to business profit
- How to be your Possible Self
- The ghost at the table (currently just Kindle, paperback awaiting approval from Amazon)
After my fianceé’s death from esophageal cancer, I returned to Adelaide set up a consultancy helping SMEs with business communication and website building challenges, achieving the following:
- First PR/marcomms/business communication/PR podcaster in Australia
- First PR/marcomms/business communication/PR vidcaster in Australia
- Foreign correspondent on ‘The Hobson & Holtz Report’, the world’s first podcast for the business communication/PR industry (and still going)
Top 5 blogger – B&T Australia
Top 5 PR blogger – B&T Australia
First blogger in Australia to have a downloadable Press Kit
First business communication/PR communicator to write a White Paper/Guide for Australian businesses on why they should embrace social media
One of a handful of first-generation social media experts in Australia; joint leader in Australia with Laurel Papworth
Along with Gary Hayes, was considered an Australian ‘guru’ on the 3D virtual world ‘Second Life’
Have spoken many times to business audiences around Australia and New Zealand about social media
Invited to speak, write, and run workshops on social media in Doha, Dubai and San Francisco
Multiple awards for my blog (leehopkins.net) and article (leehopkins.com) websites. Although these two sites were wiped out by malware, they can still be viewed at waybackmachine.com
Started a doctoral program at UniSA in business communication, focusing on the then red-hot virtual world called ‘Second Life’. Pulled out of doctorate when the 3D Virtual World environment crashed, burned and disappeared (although ‘Second Life’ still exists, it is no longer seen as a destination for first-world business)
Ran a successful solo social media and business communication consultancy for ten+ years
Received a SALA award for my black and white landscape photography
Commenced a Masters in Creative Writing after writing my first crime novel and realising it could be better, hence the decision to go and learn from experts (I’m still studying the degree part-time)
Interested in working together, or curious enough to see if we might? Drop me an email or call me on 0410 642 052. I may not answer your call—I might be driving or with a client—but I definitely will get back to you.
And check out some of my clients and some testimonials.